https://www.acbexperiential.com/home daily 1.0 2024-03-10 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/045aab88-971c-452e-a329-458f68861694/Liquidity_Mase_exterior_2.jpg HOME The Liquidity Maze SSGA https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1c39210a-54c1-4adb-b535-695785cd69a3/SSGA+-+Model+and+Orb+-+RGB_2.png HOME The Liquidity Maze VR SSGA https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/c77dd0db-b072-44cf-b255-fa94e56d8852/wave_2.png HOME SSGA Liquidity Leader Wave in a Box https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/578af2d8-2e69-44df-aca5-49b136a12fe5/instax_2.png HOME Instax Mini Link Launch Party, Fujifilm https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/bf64e89f-57a5-44e8-bf01-abcf69a1691a/grey+goose_2.png HOME Grey Goose Marché Bleu https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/4460016d-c2e6-43c0-81f2-10b5c70471c3/vogueee_2.png HOME Target Vogue September Issue Party https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/bde4b754-c60c-4e8e-a027-afc9de082049/kane_2.png HOME NARS Christopher Kane Breakthrough https://www.acbexperiential.com/the-liquidity-maze-ssga daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/6bc227f0-8902-45db-8797-8af9f238a1e1/deck+image+1.png The Liquidity Maze SSGA The structure not only had to look polished and offer user flow, it had to function as a gaming suite for our guests to play the VR Maze. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/4c0b2778-e1f3-46e3-8b5a-f63e4be2a193/deck+image+2.png The Liquidity Maze SSGA The creative deck renderings were just the beginning - power considerations, heat and cooling for the computer towers and sound buffering all added to the objective. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/9b9498d7-8d15-465f-afd5-8c4a277b827b/deck+image+3.png The Liquidity Maze SSGA Conscious of public health concerns, we needed to maximize the protection between guests while conscious of space limitations and user flow. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/d2d1ad5d-f1c3-4b02-a094-ec59c5130049/building.png The Liquidity Maze SSGA In a sea of rental booths, building a sculptural structure in a 70-year-old hotel posed unique challenges. With an aging infrastructure, a union-run, single service freight elevator and an abbreviated build schedule, the cards were stacked against us. The sleek exterior utilized reflective tape and LED strips on sintra that was precut and flatpacked for ease and speed of build. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/a91a88d5-b27e-40f5-9354-d2155cf0d5e1/Liquidity_Mase_exterior_02.png The Liquidity Maze SSGA The design team and our fabricator perfectly captured architectural waves with a Miami neon feel. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1191c925-544b-484e-8171-df5e492c252c/Liquidity_Mase_exterior_2.jpg The Liquidity Maze SSGA We took this deck to reality on time and on budget with the help of trusted fabrication, tech and talent partners. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/194e064d-6ef1-4cd2-bf3b-2ccf3d6440f8/Liquidity_Mase_exterior_03.png The Liquidity Maze SSGA Our talent rehearsed for hours and digested a Brand Ambassador manual that was nearly 50 pages long. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/ce3ab8b7-ce29-4855-9cd5-224b41664b42/Liquidity_Mase_exterior_04.png The Liquidity Maze SSGA The game was engaging and visually stunning. It offered just the right amount of challenge to still be fun. https://www.acbexperiential.com/liquidity-wave-in-a-box-ssga daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/46119aa9-ecda-44fc-8197-a6cc82df7eec/ceiling.png https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/c553e4f7-8ee7-4a77-bb4c-f4ada4e03dda/IMG_2428.jpeg https://www.acbexperiential.com/instax-mini-launch-party daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/84541dbe-f754-489c-85cf-742b41ecb5e8/instax.png https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/9cace1de-879f-4a33-a5b2-4f1f5a6b8bf0/instax2+copy.png Instax Mini Launch Party A colorful entry with hundreds of Instax snaps and live model hands displaying product and interacting with guests through a neon lit archway. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/034a5e93-033f-4008-b7fa-e9d490685557/instax3+copy.png Instax Mini Launch Party Our custom Ames room was a UGC hot spot. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/ee32b7ba-c4b9-40cb-9918-e0fe19940e4d/instax+party.png Instax Mini Launch Party Fun neon colors and live exhibits to interact with kept the excitement level up. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/31ebfe01-bd0a-4977-a7f3-613066f3db2e/instax4.png Instax Mini Launch Party Flip sequin images were tactile and encouraged guests to roam through the photo gallery. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/d7a40f53-52dd-4ad7-bea7-573a35af80bd/instax6.png Instax Mini Launch Party How many Instax pic dupes can you print? Well how many can you catch in our cash cube booth? https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/835249e8-92be-4c73-838b-f917134f113b/IMG_5818.jpeg Instax Mini Launch Party Sometimes you need to grab colleagues and put them in a costume to create your party. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1791f856-6925-4efb-8dac-6ef1e1ffc077/instax7.png Instax Mini Launch Party An armful of costumes, a creative team ready for their close ups and a mix and match flip room was created. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709843334503-4TWD5IUS2D8CD1ZF75W4/chicken.jpg Instax Mini Launch Party That's actually one of the Creative Directors. Good sports one and all. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/f559cf44-a146-41f0-ae49-722358be7064/instax5.png Instax Mini Launch Party Our giant Mini Link DJ booth helped keep the party going. https://www.acbexperiential.com/nars-christopher-kane-breakthrough daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/2c0ef76f-adfc-4a7c-a698-639b7ee35b55/Untitled+44.png NARS Christopher Kane Breakthrough Several rounds of moldings with different materials were necessary to get the perfect surface and breakability - not too fragile but not indestructible. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/7cef1886-0ec1-45c1-9da3-4666c75d9b23/Untitled+42.png NARS Christopher Kane Breakthrough The material ultimately needed to be perfectly smooth to achieve that sleek, piano key finish. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/d7539cf2-f6d8-494f-bb0a-48653f6fb979/Untitled+45.png NARS Christopher Kane Breakthrough Next was testing the velocity and pressure of the pneumatics based on the estimated number of tweets. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/45ba5465-4a22-4f08-b95b-a00e9f62dcae/Untitled+43.png NARS Christopher Kane Breakthrough Code needed to be developed to translate the hashtags to hammer strikes. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/d26e22a0-cde0-4ac0-810c-66d4a8c6e635/Untitled+46.png NARS Christopher Kane Breakthrough Promotional material for the contest. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/b603da39-f401-44d6-a55a-eef334439175/cracked.png NARS Christopher Kane Breakthrough Once it went live in the US, it all needed to be repeated for the UK. https://www.acbexperiential.com/grey-goose-holiday-marche daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709767873650-KKXXQZQEGURLDM9IV4TN/marche.jpg Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/724745ea-0ce3-4585-970e-51b4b9295901/Untitled+43.png Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709767897711-RSYVU8C3Q3SLWUF6KBGG/greygoose.jpg Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/86bbcdfb-b9b1-424a-8861-88253c00ec45/Untitled+42.png Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709767918806-723HXGBD8QQ20A00DPAS/Untitled%2B47.jpg Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/2fb9d48d-9cde-4e41-99be-0bfb43464986/Untitled+46.png Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/e299ca7e-50e2-4fa5-9503-6b539f412e0b/Untitled+44.png Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/3e8ed746-1ef6-4936-a61e-19438e6ea80b/Untitled+45.png Grey Goose Holiday Marché https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/65188439-2704-431d-b9cd-54daf248817f/Untitled+48.png Grey Goose Holiday Marché https://www.acbexperiential.com/the-liquidity-maze-vr-ssga daily 0.75 2024-03-10 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/56110cf2-1749-4b9b-a4af-b75116501371/SSGA+-+Model+and+Orb+-+RGB_cropped.jpg https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/f39de5ec-8230-42f1-ad12-6e7510f1b670/SSGA---Liquidity-Maze---1920x1080_0000_1.jpg The Liquidity Maze VR SSGA Nods to our Miami location were added throughout the experience. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/a7260e52-4c7e-4d03-9227-69e2d14be3aa/SSGA---Liquidity-Maze---1920x1080_0001_2.jpg The Liquidity Maze VR SSGA Our digital art partners worked on realism down to the surface grain of cement and the direction of cast light. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/57e3ac11-318f-420b-83f4-cba2b7c79a42/SSGA---Liquidity-Maze---1920x1080_0003_4.jpg The Liquidity Maze VR SSGA If a guest lingered too long in the incorrect direction, subtle neon lights would signal the way. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/8524396c-5c1c-4831-8c4a-0872edfa83b2/SSGA---Liquidity-Maze---1920x1080_0009_10.jpg The Liquidity Maze VR SSGA A nostalgic nod to Frogger was an age appropriate reference for our convention crowd. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/70e8c8e7-fb65-473e-9373-6d32078ed0dd/SSGA---Liquidity-Maze---1920x1080_0012_13.jpg The Liquidity Maze VR SSGA A VR experience can take months to years to develop. Our Liquidity Maze was developed in weeks with a creative, responsive team and the help of Unreal Engine. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/27737ab9-efc2-43cd-8d7a-73700e8eab60/SSGA---Liquidity-Maze---1920x1080_0010_11.jpg The Liquidity Maze VR SSGA Guests returned more than once to rank higher on the displayed leader board. https://www.acbexperiential.com/target-vogue-september-issue daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709766334073-M797A2OX1LC9ZSQ99W3M/Target%2B9.jpg Target Vogue September Issue Target's Vogue homage images were blown up and printed on sintra which was molded to appear as pages flying through the room. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/6f2e21ba-3711-4849-9310-f0ff34735ec3/umb.png Target Vogue September Issue Every piece of decor needs to be fireproof to get your TPA permit from the city. Who knew that fireproof umbrellas were a thing? https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/72620da7-1b60-445b-9635-823503eef365/umbrellassss.png Target Vogue September Issue Buying over 100 of them for a custom step and repeat and even more to rig from the ceiling... sometimes the simplest things make you lose sleep. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709844469960-CQT1D3PH4TKW4MCVG6MM/car.jpg Target Vogue September Issue Finding a space that could fit a full-sized carousel, then finding the carousel that could break down into small enough sections to carry through the door by hand was another challenge. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/facd8201-7ab7-443b-8ffe-5916959b1f05/peacock.png Target Vogue September Issue Vacuform peacocks needed to be decorated by hand using target linens and bath rugs. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/b48e65e3-0ddf-4193-942c-3eeabf8be491/carousel.png Target Vogue September Issue Here the peacocks are complete with feather duster head pieces and custom brass legs and feet. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/1709844323488-8V3X8HGTJUVLOQGDTGV3/head2.jpg Target Vogue September Issue An art deco image from Vogue's early days was recreated. And yes, the chairs are also from Target. https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/8e249f2b-8f86-4e67-bb04-482cca0d262a/ball.png Target Vogue September Issue Perfectly round balloons - finding them, trial staging them and then getting them in just in time so they wouldn't wilt in the heat. Who knew balloons could be so much trouble? https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/cda167c4-d5fa-40c6-8a62-3e7dd4780928/balloon+wall.png Target Vogue September Issue The wall of balloons was cleverly used to conceal an unexpected road construction site for our party guests. https://www.acbexperiential.com/about daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/65d651b21c31414ca732e880/28f6e3ab-0fe4-4a48-9b33-8d4966ac710b/headshot.png